Tuesday, April 12, 2011

The Place You Come To...

It has happened to me in about every venture I have ever encountered. The wall. It is the place that forces you to stop and take measure of your own size.  It is a place that holds you where you stand and makes you aware of just how human you are.  You know your limits, not in a depressed way, but in a realistic way. I just know that beyond this wall I must rely on something bigger than myself to move forward. I imagine for many, this wall is all too real.  For our friends in Japan that wall metabolized in to a very real, very scary earthquake & tsunami. For many, that ‘wall’ was their end. My wall is more metaphorical... It is more of a day to day wall.

Its a great thing for a person to start a venture supposing that he himself can conquer the world. It’s a catalyst to one’s own evolution. As time lashes you with life lessons, that notion of 'going vertical’ in your own personal development forces you to go horizontal instead.  Now you rely on the power of friendships.  Those can take you pretty far.  But even the power of our dearest friends is finite.  You realize this before the end of that wonderful momentum you friendships provide you. Beyond friendship there needs to be something of a higher nature to help you become what you know you must.

In the world of app development you realize pretty quick that you are in the stock market of ideas and that there are all differing types of players. Even if you rise to unbelievable heights you will encounter many inevitable lows.  There is no such thing as perpetual growth by any cleverness you can devise on your own.  You can take the advice of even the smartest of friends and success stories, and still you will fall short.  Mother Nature is bigger than your plans. If there is a force that governs all of us we see it best when we try to combat its authority most.  If you want to know the power of the wind, run into it.  Feel the surge of what a current is by swimming against it. See how long your well-trained muscles can resist its force, a presence that will not falter. Good luck with that.

At some point you will hit that very wall, and when you do you have a choice. You can give up or you can go with it.  The wall won’t move for you.  Now, I never suggest giving up entirely. The trick is to change your point of view. Realize that there is a power greater than you at work here. Call it what you will. I call it God.  That power called you on this venture, didn’t it?  It stirred you like the moon stirs tides.  It called, then you answered, and instead of being a humble agent of its calling you fell into a trap- you claimed authorship. That’s a bad choice.

Perhaps the greatest lesson I have learned in this bold venture of creating something new is that I can’t create anything truly unique by myself. Something bigger drove me to create, and it’s not my job to guide that idea’s ‘life journey’ or to define its purpose.  Every mother or father knows this all to well when they realize the limitation of parenthood. You do your best, but one day you will have to let your child live his or her own life.  It’s the same with ideas, companies,  and apps.

It’s time I let my app be what it is, and I will go along with it.  It’s a good app.  I trust it can go far.  I will offer suggestions on its direction but it will go where it wants and help whom it wants to help.  It is, after all, just a thing.  Its worth is nowhere near the importance of one person in Japan for example.  My hat is off to that Nation in a gesture of humility and of awe of the Japanese’s amazing resilience and strength.

So on Friday April 15th, every cent we make will go to Red Cross efforts. The wave of devastation that hit this proud nation reminds us all that we are in fact small in this world, and our plans are best given up to a Higher Power than plotted over, like some sort of scheme for world domination.  Please join us in our small effort to support Japan.  We won’t save the world, but every little bit helps. Tell your friends, tell everyone about our efforts & join us in helping Japan this Friday.

Thanks for your time & support,

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